The DVD is based on the book with recent updates by Howard F. Lyman. His book entitled, Mad Cowboy: Plain truth from a cattle rancher who won't eat meat, changed the way many feel about the food they put in their mouths.
From his website:
Howard F. Lyman has brought the issue of the dangers of eating beef to light like never before. A former cattle rancher-turned-vegetarian and food safety activist, in 1996, Lyman revealed, to a national television audience, how the cattle industry potentially exposed Americans to Mad Cow Disease by feeding cows the remains of live animals - including other cows. As a result of his remarks, Lyman was named a co-defendant with Oprah Winfrey in the infamous "veggie libel" case brought by Texas ranchers in Amarillo.
In this shocking and powerful book, Lyman uncovers the dangerous and potentially deadly practices of the cattle and dairy industry. MAD COWBOY is a passionate manifesto for change from an industry insider whose firsthand experiences will alter the way you think about your food, and the people who produce it, forever. "Sure, I used to enjoy my steaks as much as the next guy," writes Lyman. "But if you knew what I know about what goes into them and what they can do to you, you'd probably be a vegetarian like me."
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